Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time .
Excerpt from the Introduction:
The Truth about Frogs
Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that it's the worst thing that is going to happen to you all day long.
Your "frog" is your biggest, most important task, the one you are most likely to procrastinate on if you don't do something about it. It is also the one task that can have the greatest positive impact on your life and results at the moment. Think of this as a test. Treat it like a personal challenge, and resist the temptation to start with the easier task. If you eat it first, it'll give you energy and momentum for the rest of the day.
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